Public Service Announcements
As part of of our campaign to improve Israeli society, we are creating public service announcements to be aired on TV, throughout social media, on blogs, websites etc.
These PSA’s where aired on Israel’s main TV channel, “Channel 2” , four times a day for a period of several months.
Our plan is to produce more on an ongoing basis and air them on broadcast TV
The initial series is dedicated to what we believe is the first aspect of being a mensch; treating everyone with respect. We hope the simple message- viewing everyone as an individual focusing on the good in them- will resonate with everyone and begin to heal the rifts we have across society due to distrust, anger and painful experiences.
These Public Service Announcements will also be used in our community programs in schools and community meetings in tandem with dialogue between people from different demographic groups. These meetings will spark dialogue in classrooms and between people of different groups who might otherwise never interact.
We hope you enjoy and share them!